These terms cover two things: your use of the Softwell website at wesoftwell.co.uk ("Site") and any paid media services we agree to provide ("Services"). Specific Services are delivered under a separate Statement of Work signed by both parties.
Who we are
Softwell Ltd. is a private limited company registered in England and Wales with Companies House number [YOUR COMPANY NUMBER], with a registered office at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. Contact: hi@wesoftwell.co.uk.
The Site
The Site provides information about Softwell. It is not an offer to contract. Pricing and Service details on the Site are illustrative and subject to the Statement of Work agreed with each client.
Service engagements
- Retainers are billed monthly in advance. The first invoice is due on signature; subsequent invoices are due on the first of each month.
- Ad spend is paid by the client directly to the relevant ad platform (Google, Meta, LinkedIn). Softwell does not mark up ad spend.
- Notice: either party may end an engagement with 30 days' written notice. No early-termination fees apply.
- Account ownership: the client owns all ad accounts, audiences, creative assets and reports produced for them.
Intellectual property
Unless otherwise stated, the Softwell name, logo, marks, content and designs on this Site are owned by Softwell Ltd. or licensed to us. You may view and link to the Site for non-commercial use but may not reproduce or redistribute its content without our prior written permission.
Acceptable use
- Do not attempt to gain unauthorised access to the Site or its infrastructure.
- Do not scrape at unreasonable rates or attempt to disrupt service.
- Do not misuse our contact channels with unsolicited bulk messaging.
Third-party platforms
Our work depends on third-party platforms operated by Google, Meta, and LinkedIn. We follow each platform's published policies, but platform changes and account-level decisions are outside our control. We are not affiliated with these platforms.
No warranties on outcomes
Advertising performance depends on many factors — product, pricing, creative, seasonality, market conditions. We provide the Services with reasonable skill and care, but we do not guarantee any specific ROAS, CPA, or revenue outcome.
Limitation of liability
To the extent permitted by law, Softwell Ltd. is not liable for indirect or consequential losses. Our total liability for any claim arising from a Service engagement is capped at the fees paid by the client in the three months preceding the claim. Nothing in these terms excludes liability that cannot lawfully be excluded.
Governing law
These terms and any non-contractual obligations arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute.
Changes
We may update these terms from time to time. The version on this page applies to your use of the Site. The version of the Statement of Work in force between us applies to a Service engagement.