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Softwell
UK lead generation for e-commerce brands

Paid ads that bring buyers, not browsers.

Softwell runs Google, Meta, and LinkedIn campaigns for e-commerce brands across the UK. We focus on one number: how much profit your ads bring in, after spend.

Get a campaign auditSee how we work
UK-registered · Companies House registered · ICO compliant

01 · Services

Three platforms. One job.

We don't do social media management. We don't do branding. We run paid ads — properly — on the three platforms where e-commerce brands actually find buyers.

01Facebook & Instagram

Meta Ads

Where most of our clients spend the bulk of their budget. We build creatives that stop the scroll, run rigorous A/B tests, and rebuild audiences when iOS updates break attribution.

Catalogue adsAdvantage+UGC creative
02Search · Shopping · Performance Max

Google Ads

High-intent traffic. Shopping campaigns for product discovery, Performance Max for scale, search for branded protection. We watch wasted spend and kill it daily.

ShoppingPerformance MaxSearch
03For longer sales cycles

LinkedIn Ads

For e-commerce brands selling to other businesses — wholesalers, B2B SaaS, premium products with longer sales cycles. We target by job title, company size, and intent signals.

Sponsored contentMessage adsLead gen forms

02 · Process

Four weeks to first results.

Most agencies bill you on day one and start working on day thirty. We flip that.

  1. 01Week 1

    Audit

    We look at your current ad accounts, your Shopify or WooCommerce data, and your top 20 customers. We find what's working, what's wasting money, and what's missing.

  2. 02Week 2

    Strategy

    We write a campaign plan with specific budget allocations, creative briefs, and 30-day targets. You approve before anything goes live.

  3. 03Week 3

    Launch

    Campaigns go live across the platforms we agreed on. We monitor daily for the first ten days and adjust based on real performance.

  4. 04Week 4

    Report

    First full performance report. ROAS, CPA, top-performing creatives, what we'll change next month. Numbers, not narratives.

03 · Metrics

We report on what matters.

Most agencies hide behind impressions and clicks. We report on the four numbers that decide whether your ads make you money.

ROAS

Return on Ad Spend

Revenue generated per pound of ad spend. We target a minimum 3× for established brands, 2× for new launches.

CPA

Cost Per Acquisition

What it costs to acquire one paying customer. We track this against your average order value and lifetime value.

Blended ROAS

Across all platforms

Total revenue divided by total ad spend across all platforms. Catches what platform-specific reporting misses.

Profit on ad spend

After everything

After product cost, shipping, and ad spend — what's left? This is the only number that matters at the end of the month.

These show up in every monthly report. No vanity metrics, no impressions chart you can't act on.

04 · Clients

Built for e-commerce brands at the growth stage.

Softwell works best with one specific kind of business.

  • UK-based e-commerce brands selling physical or digital products
  • Annual revenue between £500,000 and £10 million
  • Already running ads, but unhappy with current performance — or ready to start paid for the first time
  • Comfortable spending at least £5,000 per month on ad budget (separate from agency fees)
  • Willing to share their Shopify, WooCommerce, or platform data so we can measure real revenue, not platform-reported ROAS
Not a fit? We don't work with dropshippers, products under £20 average order value, or brands looking for a one-month trial. Both sides lose.

05 · Pricing

Monthly retainers from £1,500.

No setup fees. No long contracts. Cancel with 30 days' notice.

Starter

£0/month

Best for one-platform brands testing paid ads properly for the first time.

  • One platform managed (Meta, Google, or LinkedIn)
  • Up to £15,000 monthly ad spend
  • Weekly performance check-in
  • Monthly written report
  • Creative briefs for 4 ads per month
  • Email support
Talk to us
Most chosen

Growth

£0/month

For brands running multiple platforms and ready to scale up paid.

  • Two platforms managed
  • Up to £40,000 monthly ad spend
  • Twice-weekly check-ins
  • Monthly report with creative recommendations
  • Creative briefs for 8 ads per month
  • Slack support
Talk to us

Scale

£0/month

Full coverage for brands spending serious budget across all three platforms.

  • All three platforms managed
  • Up to £100,000 monthly ad spend
  • Weekly strategy calls
  • Bi-weekly reports with full creative analysis
  • Creative briefs for 16 ads per month
  • Dedicated account lead
Talk to us

Ad spend is paid directly to Google, Meta, and LinkedIn. We never mark it up.

06 · FAQ

Honest answers to the questions we get most.

  • First meaningful data after 14 days of campaigns being live. Stable performance after 30 days. Honest answer: anyone promising results sooner is guessing.

07 · Get in touch

Tell us about your e-commerce brand.

Email is the fastest way to reach us. We reply within one UK business day.

hi@wesoftwell.co.uk

Registered address

71-75 Shelton Street
Covent Garden, London WC2H 9JQ
United Kingdom

First email checklist

  • Your website URL
  • Current monthly ad spend (if any)
  • What you've tried before